Tag Archives: Customer Loyalty

Arik Air’s Missing Link

Entry contributed by: GlobalFlyer

For more than three years, Arik Air has succeeded in building a strong foundation for responding positively to the needs of its customers.  From one milestone to the next, the airline has met most, if not all, of its stated ambitions during its start-up phase.

In light of the seemingly slow economic recovery taking place in Nigeria and beyond, and the cut-throat competition among the local airlines, it would be reasonable to state that customers like myself expect higher value-for-money when patronizing an airline.  This holds especially true for business travellers.  In light of these facts, the introduction of a Frequent Flyer Program (FFP) by Arik Air would be entice most frequent travelers to fly Arik .  FFPs are loyalty programs offered by many airlines allowing enrolled members to accumulate ‘frequent flier miles’.  Acquired miles can be redeemed for free tickets, hotel stays, car rentals, travel class upgrades, airport lounge access,  etc.

Arik’s market share stands to rise even further as passengers loyal to other airlines with established FFPs switch allegiance to Arik.  It already boasts a more modern fleet of aircraft, the largest route network and highest number of daily frequencies on all its routes.  The missing link, therefore, for most frequent flyers hesitant in ‘abandoning accumulated flier miles with other airlines’ and flying with Arik, is a new FFP at the Wings of Nigeria!

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